Market Research

Whether your company needs business to business or consumer research, Capture can put its years of experience to work for you.  Our state-of-the-art data collection facilities and relationship managers assist our clients with collecting market intelligence in support of strategic planning, product marketing, customer satisfaction measures or to evaluate consumer or business interest in new products and services.

Capture offers a full range of marketing research services designed to best meet your marketing needs and budget. Prior to undertaking a project, we make certain that we have a solid understanding of all aspects of your business goals and objectives. Our team then works closely with you to develop and implement programs aimed at maximizing performance and meeting marketing and other goals.

Capture provides a number of options to collect information, including telephone interviewing using our CATI (Computer-Aided Telephone Interviewing) system, web surveys, mail, e-questionnaires, and point of sale surveys for primary research. We use both traditional and new techniques to develop the most effective surveys and tools possible.

To make smart decisions, you need the right information! We are users of SPSS for basic statistics and WinCross for more powerful tab and banner production. Your end results can be delivered in any format or fashion requested.  Our methods and fast turnaround times allow us to meet both your short- and long-term needs.

Capture’s market research programs can help your company answer the following questions.

• What drives prospects' and customers' behavior?
• How can we retain and expand relationships with our current customers?
• How can we acquire new customers?
• How can we improve our customers' satisfaction?
• What are the leading factors of customer defection?
• What combination of product features and pricing will generate the most market share?
• How can our brand awareness be improved?
• Is our advertising working?
• What is our share in the market?
• What can we do to improve our on-line presence?
• What is our competitive position?
• How is our image perceived by our customers…and what about our competitors?

Research Related Services include:

• Data Appending
• Cleansing
• Verbatim Coding
• Tabs & Banners
• General Tables
• Frequencies and
• Geographic coding

Market Research | Customer Service Assessment | Data Collection & Analysis
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