Polling & Market Research | Human Resource Intelligence | Call Center Quality Measurement

Capture offers 3 targeted services: 1) Polling and market research; 2) Call Center Quality Evaluation; and 3) Human Resource Intelligence -- Exit and Employee Confidential Interviewing.

Market Research & Polling

Capture ISG is a full service, market research firm that specializes in not only collecting and analyzing information, but reporting and translating it into successful strategies and actionable results. From questionnaire design and CATI programming to complete reporting including tab & banners, we are a strategic partners that can offer you all related project services, or just the one’s that you need. Capture will provide one-time or ongoing tracking surveys. Types of research services include:

  • Customer satisfaction/loyalty
  • Satisfaction following transaction processing
  • Attrition/Defection
  • Brand Performance Measures
  • Human resource interviewing (former employee or incumbent)
  • Product awareness
  • Post contact evaluations
  • Service quality
  • Risk management/Fraud Detection
  • Corporate Security/Fraud Alert
  • New product/service launch
  • Member polling
  • Political, issue, and other public opinion polling
  • Campaign Get out the Vote

Data Collection

Capture research services can utilize telephone, mail, point of sale, focus groups, and online media to collect information. Our emphasis is on providing high confidence, low cost data to our end client. Our on-site call center is equipped with CATI technologies and is used for confidential interviewing, fast turnaround of information. While Capture provides complete data collection, analysis and reporting, the flexibility of our services allow for a la carte selection, should you like to perform some of the analysis or services internally. Some of our clients request simply a data file where others want a complete presentation of results.

Data Analysis and Reporting


Capture offers a full range of data analysis tools, and will customize and make recommendations that best meet the client's needs and budget. From tab and banner production to more sophisticated data analysis, Capture provides the analytical tools to get the job done and certified technical writers to develop concise, easy-to-understand reports.

 

Human Resource Intelligence

Capture helps employers gain awareness of their image as perceived by their current or former workforce. We conduct interviews with former employees, or those still employed, that provide high response rates and real time information that identifies trends, comments, suggestions, fraud or abuse situations that exist, as well as unethical practices that may be impacting your end-customers or company.

Each survey question allows for multiple verbatim responses that are coded online prior to being submitted to the employer. All interviews are confidential and the names of the employees, past or current, are not revealed to the employer.
The primary components of this may include:

  • Confidential 3rd party interviewing
  • Rich data capture with verbatims and trending
  • Information collected from your most important assets: current and former employees
  • Results immediately available on the client desktop with drill-down codes (trends)
  • Assessment of risk, fraud, abuse in addition to what reasons the employee had for leaving, feedback about the supervisor, department and entire organization, reasons the employee may be seeking employment elsewhere, cause & effect and what the employer could offer to retain the talent.
  • Immediate notification via email to employers of any issues that they need to know about immediately along with the area of the company, the shift, persons involved (if applicable) and what actually occurred. The employee that provided this information will remain confidential to the end employer.
  • Suggestions on how the employer can become an employer of choice.

Call Center Service Quality Measurement

One of our clients provided our tagline following the implementation of a service quality program launched for a national banking institution – and it stuck! At Capture, we INSPECT what you EXPECT!

Our Pathways program provides ongoing analysis regarding the quality of a client’s call center reps. Pathways has evolved over the past 15 years to meet the changing demands of our clients. With more and more competition popping up all the time, it is imperative that service sampling measures be performed and results communicated on a recurring basis. We provide this service as an objective third party resource to our clients.

At Capture, we employ several methods to evaluate call center reps. Our programs include the CSR or front-line employee receiving a workbook that identifies his/her strengths as well as those areas where training, coaching or other feedback would improve results. Results allow trending across all teams, product lines or the entire organization.

Our call center service quality programs include:

  • Custom program using mystery shop options, call logging, call observations.
  • Development of a departmental policy guide for CSR’s explaining the standards that they will be measured against.
  • Results that include representative-level reports focusing on what the employee does well and areas where training & coaching may yield significant results.
  • Data provided to managers following each service evaluation with trending data and stats.
  • Objective third party data capture and analysis of results.
  • Mail surveys can be added to augment any sample with results produced side-by-side
  • Availability of mixed programs to take advantage of different methods.

Polling & Market Research | Human Resource Intelligence | Call Center Quality Measurement

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